The FA has launched the latest edition of its Enough is Enough campaign, aiming to raise awareness of discriminatory behaviour in grassroots football and the significant consequences that will face perpetrators of hate.

The new campaign places a renewed focus on the game’s collective responsibility of reporting, encouraging those who see, hear or experience hate to report it, so unacceptable behaviours can be dealt with through tougher sanctions.

Everyone in grassroots football is being encouraged to report hate to protect the game via the FA website, Kick It Out App or website, County FAs or the match official.

The new campaign will be promoted across England Football channels to raise awareness of the issue of hateful and discriminatory behaviour, educating on the consequences, and signposting to the reporting process.

Delivering a game free of discrimination forms a key part of our new four-year strategy, ‘Inspiring Positive Change Through Football’, and this season, a number of new measures have been introduced to tackle unacceptable behaviours across grassroots football.